• C.J. Maxwell

Pure Art Boutique closes its Mews Building location


PHOTO COURTESY ROBERT McKINNON

Though the Pure Art administrative offices in Vaudreuil-Dorion will remain open, the flagship store that’s been a presence on Main Road near Cameron for the past 10 years is closing down due to financial hardships brought on by the COVID-19 outbreak.

After 10 years since opening in the Hudson Mews building on Main Road, the Pure Art Boutique has announced it will be closing its doors due to lost revenue from the pandemic outbreak.

“We have tried our best to stay, but the COVID-19 closure since March 15 has left us in a precarious position with lost revenue and operating costs, like so many others,” said Robert McKinnon who owns and operates the fair trade cultural gifts store with his wife Brigitte.

“It’s a business reality, and we know we are not alone,” he said. “Our heart goes out to all the retailers who are struggling to survive right across this country as the future remains uncertain in so many ways.”

The store at 422 Main Road will open for the last time Thursday, Friday, and Saturday, July 9, 10, and 11 to say good bye to their loyal customers and supporters from 11 a.m. until to closing and McKinnon says all clothing is 50 per cent off as a thank-you gesture.

“It is truly an emotional time, but we have little choice,” McKinnon said. “With full rent due for July 1 we just could not hang on with all the other ‘brick and mortar’ boutique expenses being incurred in uncertain times. Retail is hard, but ‘Fair Trade’ retail is even more challenging with low volume, low margin, ethical artisan payments, etc.

“We are so grateful for all the support we have received during this wonderful decade in Hudson…and do hope that our community will continue to follow us, as we have a plan to stay connected and who knows what the future holds.”

For now, the boutique will remain online which McKinnon said is less optimal for fair trade, but helps pay operating costs, insurance, product acquisition and other associated expenses.

“As we wish to continue to support our artisans, empower women’s groups around the globe, and sustain the payments of expenses within the Pure Art Foundation, all donations to the foundation continue to flow 100 per cent to the people of Pucallpa, Peru,” he said of the foundation’s ongoing mission building homes and a school in the impoverished Peruvian town.

The boutique runs as a non-profit with all proceeds going to the foundation expenses to run a zero balance. “It is, and continues to be our commitment,” said McKinnon.

The Pure Art offices in Vaudreuil-Dorion at 132 Chemin de l’Anse will remain open, initially by invitation only.

“Lastly, a huge ‘Thank you’ for all of your consistent support in our community,” said McKinnon. “While we will miss the corner of Main and Cameron, we will not be far and will strive to re-invent ourselves in this COVID-19 era.”

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