Mapping the future for SDC Hudson on-line and in print
PHOTO BY JAMES ARMSTRONG
SDC Hudson Interim president Diane Piacente and board member Frank Hicks were welcomed at the Viviry Restaurant by owners Frank Pappas and Christos Maziotis to discuss their strategy to promote local businesses.
The Town of Hudson has a newly printed and distributed map thanks to the Société de Développement Commercial d’Hudson (SDC Hudson). “We’re here to help promote the businesses in town anyway we can,” said board member Frank Hicks. He and interim president Diane Piacente met with Your Local Journal at the Viviry Restaurant in Hudson to announce the launch of the new map.
“It lists the all the businesses – about 104 – the parks, recreational areas from east to west,” said Piacente adding that 20,000 copies were produced. “It’s been distributed to all of the households in town,” she said noting that it contains valuable information for local residents as well as visitors. It is also available on the ferry from Hudson to Oka and the Hudson Museum, 541 Main Road.
“We do a lot of things behind the scenes to promote the businesses in Hudson,” said Hicks. He pointed out the SDC has played in important role in the recent production of Radio-Canada’s ‘La Petite Séduction,’ organized the Christmas Merchants Market, the Saint Patrick’s Day Parade and the town-wide garage sale day. With a limited budget, the non-profit organization has managed to create some very useful tools for promoting local enterprise. “We have a website, a Facebook page and members can use them to promote themselves,” said Hicks. The Town of Hudson has also used the map to create an interactive version on the town web site.
“It’s been a struggle to get ourselves known,” said Piacente. For that reason, SDC Hudson has produced a guide in English and French that provides details of what the organization does and how it works for its members. “We really want to promote shopping locally,” she added. “With the new retail reality of shopping on-line, all municipalities are looking at ways to promote their businesses,” she added.
“It’s the ones who participate who enjoy the benefits,” said Hicks. Incorporated in 2013, SDC Hudson has spent two years developing its web site and Facebook page, the map and the guide. The goal is to revitalize the businesses located in the heart of the town. “If we lose the businesses, we lose the heart of the town,” said Hicks who is determined to not let that happen. “The big box stores do not have what we have to offer – the personal service, the specialty, niche market and unique shops and restaurants,” he added.
Both Piacente and Hicks are encouraging members of SDC Hudson to attend the up-coming 2017 budget meeting Wednesday, September 28, at 5:30 p.m. in the hall of Wyman Memorial United Church, 513 Main Road, Hudson.
“We want to have input from our members so that we can plan for the future,” said Piacente adding that wine and cheese would be served.