• Stephanie O’Hanley

Revamped Tellement beau campaign celebrates Notre-Dame-de-l’Île-Perrot


Notre-Dame-de-l’Île-Perrot Development and Community Relations Manager Patrick Lefebvre (left, foreground) watches as participants assemble the Tellement beau campaign's new logo

On a chilly Monday morning, April 18, representatives from local businesses and tourist attractions, organizations, event planners, farmers, elected officials, and city staff gathered inside the newly built chalet in Éperviers Park for the unveiling of a revamped campaign celebrating Notre-Dame-de-l’Île-Perrot (NDIP).

“The goal is to build connections between businesses and the city,” said NDIP Mayor Danie Deschênes. “Part of our mandate is developing Notre Dame’s lifestyle tourism business.” Another goal is to help local businesses and organizations get to know one another so they can promote their colleagues, she said.

In its second year, the Tellement beau campaign aims to give the city’s residents a sense of belonging and to encourage local development and regional tourism, said Patrick Lefebvre, Development and Community Relations Manager for NDIP.

Lefebvre said 22 organizations participated in last year’s campaign, which saw 5,000 visits to its dedicated website and 6,000 Likes on Facebook per week, and more than 7,500 guidebooks were distributed in 2015.

“You are all important people to our city, and that’s why I appreciate your participation,” Lefebvre said. He invited participants to a table laden with mosaic-like pieces of the campaign’s new logo and asked them to put the pieces together.

A few minutes later people clapped as the assembled logo was revealed. “It’s our campaign’s new identity,” Lefebvre said. “It’s so beautiful.”

When it was revealed Lefebvre had designed the logo, Deschênes quipped, “He’s ours. He’s not looking for a job.”

Last fall participants got together to decide the revamped campaign’s new goals — to get people adopting the “Perrotdamois” way of life by taking part in local events and supporting local businesses, promoting the area, and increasing a sense of belonging for residents, the feeling of ‘this city is ours,’ Lefebvre said.

This year’s new campaign tools include a brand new website with a #tellementbeau photo gallery featuring photos taken by citizens, tourists, organizations, families, city employees, “you and me” that can be shared on social media using the hashtag, he said.

The Tellement Beau Express bimonthly newsletter will inform people about NDIP happenings so instead of coming for apple picking or a haircut they extend their visit, Lefebvre said.

A bimonthly quiz will test people’s knowledge of NDIP, its geography and what people can do around town. Geolocation features on the campaign’s website make it easy to find local businesses and organizations on a map of the area.

Videos posted online will include profiles of local businesses and a “Vox Pop” feature at major events will offer short, on-camera interviews with event goers on what they did and liked and what they’ll do next year, Lefebvre said.

One “Perrotdamois” family will be chosen to participate in the city’s activities over the summer and share their adventures in articles, photos, and videos shared on social media sites. In exchange they’ll get two city camp registrations (childcare provided) free of charge.

“This will encourage families to enjoy (NDIP) and events,” Lefebvre said, adding it will encourage families to adopt a “Perrotdamois” lifestyle and to buy locally.

He said the campaign’s website and most information will be translated into English.

“The community’s really important,” Shoshannah Bercovitch, a local hair stylist said after Lefebvre’s presentation. “It’s good to encourage each other’s businesses.”

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